Brand Assets
Thank you for your interest in using The Demography Project's brand assets.
We have prepared some quick guidelines to help you make a correct use of them. To use our brand assets in a way not covered by these guidelines, please contact us and have a visual mockup of the intended use ready.
You can download individual assets in each section .
"The Demography Project" is THREE words, each word capitalized. You may include the additional text Community Based Organization after the organization's name to read: The Demography Project Community Based Organization.
Logos
The Demography Project's logo is a combination of a logomark (symbol) and a logotype (letters).
The Logo Type (letters) acomprised of Lovelo font, size 62.7 on a 91 point curve around the Logo Mark
Our main logo is on a transparent background. Use this version whenever possible. Alternatively, you can use the white, blue or gray version of the logo with transparent background, but never a different color. The white version works well on dark and busy backgrounds, while the blue and gray versions should only be used on white or light backgrounds.
What Should I Use?
The primary logo is the main The Demography Project GIF logo and should be used whenever possible. Alternatively, you may use the PNG logo provided, with the African continent featuring at the centre of the Logo Mark.
Legal Conditions
Please remember that our brand assets are proprietary and protected by intellectual property laws.
Color Palette
Our core palette consists of 4 colors that should be the foundation of your design: Earth Blue, white and 2 shades of gray.
#01305FFF
RGB: 1, 48, 95, 1.00
CYMK: 99, 49, 0, 63
#01305FFF
RGB: 1, 48, 95, 1.00
CYMK: 99, 49, 0, 63
#01305FFF
RGB: 1, 48, 95, 1.00
CYMK: 99, 49, 0, 63
#01305FFF
RGB: 1, 48, 95, 1.00
CYMK: 99, 49, 0, 63
For any clarifications or assistance, please email our Communications Unit: hello@demographyproject.org.